YOU
You’re ready to send off an important document or email but hesitate.
Did you cover everything you wanted to address?
Is your desired outcome obvious?
Did you say what you mean to say?
US
We check your document against 3 important factors:
Tone (Voice)
What impression are you leaving behind?
Your opening paragraph sets the tone for the entire piece. Did you maintain this feel throughout? Do you start off personable and friendly and end up aloof or a bit curt? Does your personality come through or does your point of view come across as vague and unfocused?
Flow (Style)
Is there consistency in style and tone?
Even the written word has a natural rhythm and flow. Are some passages detailed while others are too concise? Do you ramble and meander instead of tighten and highlight? Do you segue naturally from one point to the next or is the transition harsh and abrupt?
Intention (Clarity of Vision)
Is there an alignment between your intention and your vision?
How does your document “read”? Does your voice flow and support your objective?
Is your intention clear or did you rely too heavily on “reading between the lines”?
We can help you get any of the above back into alignment.